王府井“淘汇新天”综合商业体，于2008年重装开业后，运营状况平平，一直未能被彻底盘活。

旧建筑改造

商业改办公设计

商场改造设计

商业改办公设计

商场改造设计

商场改造设计

商场改造设计

商场改造设计

2018年，昌盛资本将其收购，交于界质建造重新进行商业定位和规划设计。

界质建造对其周边市场进行调研，重新规划整栋大厦业态。

依据业态分布，从建筑体形象到内部构造进行全新规划设计；

吸引WEWORK、华为等众多一线品牌进驻；

有效盘活商业和办公空间，成为王府井区域颇具代表性的文化综合体。

After “Spot on WFJ”has been rebuilt and has started business in 2008, the business operation is normal and has not been completely recovered. 

In 2018, Changsheng Capital acquired it and handed it over to Medium Design for commercial re-positioning, re-planning and re-design. 

Medium Design has investigated its surrounding market and re-planned the commercial activities of the whole complex. 

According to the distribution of commercial activities, Medium Design has carried out new planning and design from architectural image to internal structure so as to attract WEWORK, Huawei and many other first-line brands to enter and effectively recover the commercial and office space, which has become a representative cultural complex in Wangfujing area.